29th Nov, 2017

M Social Singapore Leads Operational Transformation For Hotels Here And In The Region


AURA (3)

Singapore, 28 November 2017 – M Social Singapore’s drive for digital excellence has paid off in a double win at International Data Corporation (IDC) Asia/Pacific’s inaugural IDC Digital Transformation Awards (DXa) 2017. The hotel was named “DX Leader for Operational Transformation in Singapore” and “DX Leader for Operational Transformation in the Region” for addressing with innovation the serious manpower shortage in the hospitality sector.

The awards were for efforts in introducing the region’s first Front-of-House Autonomous Service Delivery Robot, or AURA. The robot can operate and ride in elevators, navigate her way to a guest’s door, let them know that a delivery has arrived, then open its lid for guests when they answer the door.

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